
Dr. Hisham Danana
Vice President - General Manager - EFESO
Over thirty years of experience in marketing, product management, IT management, services, industry and engineering in USA, Netherlands, Germany, Egypt and Gulf region.
PhD in Business Administration – Marketing, MBA, BA and MSc in Biomedical Engineering. Certificate in Management Consulting – Institute of Management Consulting – UK.
Certified in QPR – (Card Score Balance) from Finland.
Member of American Management Association, Academy of Business Administration, International Managers Services Association, American University of Health Care, Egyptian Engineers Association, Egyptian Society for Quality in Healthcare, Young Businessmen Association, Institute of Management Consulting UK.

Dr. Rashad Baroudi
Strategic Planning Expert and Training Consultant
Senior International Consultant with specialized experience in the fields of policy development, strategic planning, and performance management, in the United States for 8 years, Canada for 8 years, and the Gulf region for 14 years.
He holds a PhD in “Strategic Planning”. And a Master’s degree with honors in Business Administration from the University of Toledo, Ohio, USA.
In the United States, he began working with the private sector as a consultant to small businesses and the Entrepreneurship Institute as Chief Auditor at Inn Holiday, followed by the aviation industry, where he worked with global companies in this field, Aeroquip and Systems Array in Canada, and he worked with Mfg Canada Honda for the automotive manufacturing company for eight years in the field of planning and performance improvement as well.
He helped develop short- and long-term strategic plans for Honda in North America and the Middle East, and held the position of Executive Director of Strategic Consulting for the Middle East at Young & Ernst.

M. Ahmed Mohamed Saleh
Project Management Expert and Training Consultant
Project Manager certified by the Project Management Institute (PMI) with a PMP degree and certified by the Saudi Council of Engineers with a consultant degree.
He has extensive practical experience in project management, information technology, risk management, quality and governance with international companies inside and outside the Kingdom, where he worked for two years in France.
He has presented many courses in project management, where he trained more than 1300 trainees in Saudi Arabia, Kuwait and the Emirates.
He participated as a keynote speaker in several local and international conferences. He has extensive experience in management and dealing with international companies and organizations, where he represented Saudi Airlines at the International Civil Aviation Organization (IATA) in several projects.
He gained practical experience in strategic planning and developing systems and procedures.
He served as Executive Director of Strategic Consulting for the Middle East at Young & Ernst.

Dr. Hatem Shehab
Expert in organizational transformation, culture and change management
Raised in a family driven by values and knowledge. His career journey developed and excelled in the field of institutional transformation and change management after a successful career in strategic human resources management, banking and financial services.
The journey focused on projects and initiatives related to business alignment, organizational transformation, strategic planning, capacity building planning, organizational design and development, change management and corporate culture.
These projects and initiatives included government and private sectors, family businesses and non-profit organizations.
Consultant, Vision Realization Office – Ministry of Health
Head of Human Resources, Consulting Sector – Middle East, Ernst & Young

Dr. Mustafa Jalal
Management Development Expert Training Consultant
For the International Coach Federation responsible for the Saudi Arabia branch.
Wiley Leadership Challenge Certificate.
Certified Coach in Change Management using the PROSCI methodology.
Certified Practitioner in Change Management from PROSCI.
Certified Practitioner in Performance Measurement Indicators from the Institute KPI.
Certified Professional Coach from the American University in Cairo.
Certified Trainer from the Arab Board of Neuro-Linguistic Programming.

M. Alaa Abdel Hadi
Senior Consultant, Advanced Management Solutions, Canada
Consulting Partner at Advanced Management Solutions in Canada.
Worked on strategy development, restructuring, human resources development, information solutions and data analysis consulting in a number of oil companies, government agencies, private companies, engineering companies, and non-profit associations.
Worked in a number of global consulting companies.
Evaluated companies in the Dubai Human Resources Award. Founder of the Information Wealth Initiative and founding partner in the Quality Oasis Initiative.
Holds an MBA from Maastricht University in the Netherlands.
Human Resources Specialist Certificate from the University of Minnesota.
Data Analysis Specialist Certificate from Duke University.
Certified Engineer in Artificial Intelligence from IBM.
Bachelor of Architecture from Alexandria University.
Former member of the Board of Directors of the Arab Society for Human Resources Management for eight years, in addition to his membership in many specialized associations such as the Project Management Association in Saudi Arabia and Canada.

Counselor / Manhal Al-Dakhl Allah
Certified International Expert in Strategic Planning and Human Capital Development
Fellow of the British Higher Institute for Human Resources and Training.
He has a distinguished international professional record as one of the well-known leaders in the fields of strategy, corporate performance management, human capital development and institutional development, and as a professional international training consultant in both Arabic and English, with extensive experience in the training and consulting sectors covering all countries of the Middle East and North Africa region, the European Union countries and Britain.
He has held several senior leadership and consulting positions in the fields of institutional development, strategic management and human resources.
He has supervised projects to qualify and train senior management cadres in many international institutions and companies in the investment sector, the oil and gas sector, engineering management, education and training sector, the communications and information technology sector, the logistics sector, the health sector and military industries.
He has also supervised projects and initiatives to build institutional capacities in government sector bodies and institutions in the Middle East, the Gulf Cooperation Council countries and the European Union Commission.

Mr. Mohammed bin Yahya Al-Fifi
Certified Trainer
An expert in the field of strategic management, working to empower and build the capabilities of employees of the government and private sectors, mastering the tools and methodologies of strategic planning and performance measurement, and assisting leaders and institutional decision-makers to transform plans and aspirations into tangible reality.
He has more than 17 years of experience in the field of project management and implementing strategic and operational plans.
He has worked to help institutions in innovating methods that stimulate organizational performance and rapid and long-term improvement based on evidence. He headed the Strategy Management Office of the Gulf Diplomatic Organization for Standardization and Metrology affiliated with the Gulf Cooperation Council countries to regulate the industrial and commercial sector and consumer security and safety.
He has worked as the Director of the Gulf Strategy for Standardization and Metrology Project since 2016 and the Strategic Plan Project 2021-2025.
He has experience in several sectors and business activities such as financial management and credit, information technology services, the diplomatic sector, healthcare, and retail sales.
He has held many positions in the private and government sectors.
His applied experience includes formulating, revising, correcting strategies, and redesigning business processes resulting from them in line with the circumstances surrounding the organization or new developments in the industry, and auditing and analyzing the level of institutional maturity of performance.
He has presented many working papers as a keynote speaker at many events and forums, and also as a trainer in the field of performance measurement and management, strategic planning, leadership development, and change management in the GCC countries.
He holds a Project Management Professional (PMP) certificate from the American Project Management Institute (PMI), and is also certified by the Global Academy of Performance Management (GPMA) in strategic planning and performance indicator measurement, in addition to being an advanced practitioner of the balanced scorecard and key performance indicators accredited by George Washington University, and holds a professional certificate in business process management from the APBM organization in addition to governance and corporate risk management.

Dr. Mohamed Mustafa Mahmoud
(Dr. 3M)
• Director of Professional Certification Programs – Global Academy of Performance Management, Toronto – Canada
• Holds a PhD in Business Administration (Decision Making Science) and three Master’s degrees (Management – Civil Engineering – Regional Planning) from the University of Pennsylvania – Philadelphia – USA.
• His professional experience is 46 years (20 years as a university professor in the United States of America, Egypt, Kuwait and Canada, and another 26 years in practical life in the field of strategic planning, performance measurement and leadership development).
• He served as an advisor to the Minister of Labor, the Minister of Health and the Minister of Economy and Planning in the Kingdom of Saudi Arabia
• Contributed to the development of performance indicators for the Kingdom’s Vision 2030 and developed a methodology to measure the level of maturity in managing and measuring performance for public agencies.
• Supervised and reviewed hundreds of strategic plans, performance indicators and performance measurement reports.
• He held the position of Director of Strategy Department for 5 years in the Secretariat of Jeddah Governorate
• Contributed to the development of performance indicators for both the Guests of God Program and the National Industrial Development Program and Logistics Services
• Designed hundreds of balanced scorecards for many government agencies, various departments, charitable and private entities, and universities.
• Developed a methodology for measuring and developing the effectiveness of boards of directors, which was used in many private and non-profit organizations
• Participated in the establishment of many academies such as the Savola Academy – Panda Academy – Knowledge City Institute for Leadership and Entrepreneurship